Marketing May Not Be My “Thing,” But…
“Dad! Dad! You got a package!”
Mail is always a thrill at our house. Trixie had returned from the mailbox and held up the box for all to see:
“Open it!” urged Impera.
So, the Consort did. (We are terribly respectful of mail in this house. If a box or a package is addressed to someone, then only that person can open it. Perhaps this doesn’t strike you as strange in any way, but for me, who grew up in a household where my mother opened all our mail — all the time, this is a BIG DEAL.)
“Eurrrrrrgh,” said Impera, who isn’t at all into even thinking about this sort of thing around her dad.
“Huh?” said the Consort, disappointed, who enjoys a package as much as the rest of us.
“What?” said I, not understanding what I saw.
“Lucky!” said Trixie, who would have loved to receive such a package of special things.
Ummm, Kimberly-Clark? I understand you may want to expand your market-share. I understand that a mass mailing is sometimes the best way to go. But, I think you need to have the Birds and the Bees talk with your marketing department.
Because, you see the honorific on the address?
That should be a big enough clue that the recipient isn’t really part of your target market.
(Yep, he gave the contents to Trixie, who was thrilled, I tell you.)